Why professional service firms choose us?

Frazer Marketing specialises in strategic marketing for professional services firms, helping organisations clarify their positioning, strengthen their brand and attract the right clients.

Led by Michelle Frazer, a Melbourne-based marketing strategist with nearly 30 years’ experience, we work with organisations across law, accounting, architecture, property, consulting and technology sectors.

Our approach combines senior marketing strategy, practical execution and deep experience in professional services industries.

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30 years of marketing experience with 20+ years in CMO, general manager and head of marketing roles

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B2B & B2C marketing & sales experience

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Worked across multiple industries including law firms, accounting firms, property organisations, architecture practices, technology businesses, transport organisations, hospitality & not-for-profit.

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We service clients across Australia and overseas and are based in Melbourne.

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20 years of digital experience

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Extensive brand experience, rebranded 5 national & global businesses

Professional Services Marketing Expertise

Professional service firms face unique marketing challenges.

Unlike retail or consumer businesses, professional service firms rely on reputation, expertise and trust to win new clients. Marketing must balance brand building, thought leadership, relationship development and lead generation.

Frazer Marketing works with professional service firms including law firms, accounting firms, property businesses, consultants and member organisations to develop practical marketing strategies that support business growth.

Our experience includes:

  • Marketing strategy

  • Brand positioning

  • Content strategy

  • Thought leadership programs

  • LinkedIn marketing

  • Digital marketing

  • Lead generation

  • Client engagement

  • Member engagement

Fractional CMO Services

Many professional service firms need senior marketing leadership but do not require a full-time Chief Marketing Officer.

A Fractional CMO provides executive-level marketing expertise on a flexible basis, helping firms develop strategy, mentor teams and improve marketing performance.

Frazer Marketing provides fractional marketing leadership to professional service firms looking to:

  • strengthen their market position

  • improve brand visibility

  • build internal marketing capability

  • develop content and thought leadership programs

  • align marketing activity with business goals

What our clients say

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“Michelle crafted a marketing plan that enabled the business to elevate brand awareness through targeted marketing including strategic sponsorships and social media engagement.  I highly recommend her services for any business seeking genuine growth and expertise in marketing strategies.”

Linda Grace, Partner – Ashurst

‘We were delighted with Michelle’s creativity in helping us to design a content strategy for the LIV. She came up to speed fast with understanding our business, our processes and our member needs, and provided us with an innovative strategy, concrete plan and best practice recommendations about implementation.’

Elizabeth Gray, GM Public Affairs & Marketing – Law Institute of Victoria

FAQs

  • Frazer Marketing is a senior-led marketing consultancy based in Melbourne, working with professional service firms, property businesses and B2B organisations across Australia.

    Unlike traditional agencies, you work directly with experienced marketing leadership, not layers of account managers. We bring more than 25 years of commercial marketing experience and understand how marketing connects to revenue, reputation and long-term growth.

    We start with strategy, not tactics. Every engagement is grounded in clear business objectives, measurable outcomes and executive-level thinking.

  • Yes. We work extensively with law firms, accounting firms, architectural firms, advisory practices and other professional service businesses.

    Marketing for professional services requires a deep understanding of trust, credibility, relationships and referral networks. It’s not about volume, it’s about positioning, authority and attracting the right clients.

    We help firms clarify their market position, strengthen brand visibility, support partner-led business development and generate qualified enquiries.

  • Yes. We support property developers, transport operators, infrastructure organisations and related professional services.

    These sectors require strategic positioning, stakeholder communication and long-term brand building. We understand complex sales cycles, multiple decision-makers and the importance of reputation in competitive markets.

    Our experience across property and infrastructure means we bring commercial insight, not just marketing execution.

  • IYes. We provide fractional CMO and outsourced marketing leadership for organisations that need senior marketing expertise without hiring a full-time executive.

    In this capacity, we work alongside leadership teams to:

    • Develop and lead marketing strategy

    • Align marketing with business growth goals

    • Oversee internal or external teams

    • Establish clear KPIs and reporting

    • Improve return on marketing investment

    This model is particularly effective for mid-sized professional service firms and property businesses across Australia.

  • IAbsolutely. Many of our clients have internal marketing coordinators or managers but require senior strategic direction.

    We act as a strategic advisor or marketing lead, bringing structure, clarity and accountability while supporting and mentoring your team. This ensures marketing activity aligns with business priorities rather than being driven by reactive requests.

  • We measure marketing success against commercial outcomes not vanity metrics.

    Depending on your objectives, this may include:

    • Qualified lead generation

    • Pipeline growth

    • Client or member acquisition

    • Brand visibility within target markets

    • Engagement from decision-makers

    We establish clear KPIs at the outset and ensure reporting is aligned with leadership expectations.

  • Marketing is both short-term and long-term.

    Lead generation initiatives can show early traction within months. Brand positioning and reputation building, particularly in professional services and property typically require sustained effort over six to twelve months.

    We set realistic expectations and develop structured plans designed to deliver both early wins and long-term growth.

  • We work primarily with established, growth-focused organisations that value strategic thinking and commercial accountability.

    Our clients are typically mid-sized professional service firms, property developers and B2B organisations seeking clearer positioning, stronger lead generation and better alignment between marketing and business strategy.

Contact us to find out more