Marketing strategy that turns professional service firms into growth engines
Fractional CMO and strategic marketing advisors helping law, accounting, property and advisory firms generate more leads and stronger client relationships.
Experience across organisations including:
Simonds Homes
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Kinetic / SkyBus
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Maurice Blackburn
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Opteon Property
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Pitcher Partners
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Law Institute of Victoria
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Bentleys
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Builders Academy
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Black & White Cabs
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Orbit Legal
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Denton Corker Marshall
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Simonds Homes • Kinetic / SkyBus • Maurice Blackburn • Opteon Property • Pitcher Partners • Law Institute of Victoria • Bentleys • Builders Academy • Black & White Cabs • Orbit Legal • Denton Corker Marshall •
Marketing that’s strategic, practical and built to perform
Frazer Marketing partners with professional service and advisory firms to deliver clear, commercially aligned marketing strategy. With 25 years of experience, we provide senior-level leadership across marketing strategy, brand positioning and communications, helping firms move from reactive activity to purposeful growth.
25+
years of experience
B2B & B2C
experience across multiple industries
15 years
digital experience
How we help you grow
Marketing strategy & audits: Clear, commercially aligned marketing strategy backed by practical audits and focused growth plans.
Fractional CMO leadership: senior marketing expertise without the full time overhead.
Brand strategy & positoning: brands that are clear, credible and stand out in competitive markets.
Communications, digital & content: content strategy development including digital presence and thought leadership aligned to business development goals.
LinkedIn strategy & thought leadership: strategic profile positioning and thought leadership content aligned to business development and growth goals.
Deep expertise in complex professional service environments
With more than 25 years leading marketing across legal, accounting, architectural, property, transport and technology sectors, Frazer Marketing understands the commercial, regulatory and competitive pressures facing professional service firms.
This experience enables us to quickly identify what drives growth in complex organisations delivering marketing that is strategic, commercially grounded and aligned to measurable business outcomes.
Hear from our clients
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“Michelle crafted a marketing plan that enabled the business to elevate brand awareness through targeted marketing including strategic sponsorships and social media engagement. I highly recommend her services for any business seeking genuine growth and expertise in marketing strategies.”
Linda Grace, Partner – Ashurst
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‘We were delighted with Michelle’s creativity in helping us to design a content strategy for the LIV. She came up to speed fast with understanding our business, our processes and our member needs, and provided us with an innovative strategy, concrete plan and best practice recommendations about implementation.’
Elizabeth Gray, GM Public Affairs & Marketing – Law Institute of Victoria
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‘We engaged Michelle to assist our boutique management consultancy to develop a marketing strategy and plan. From our first interaction, Michelle’s experience, knowledge and B2B nous was clear. She helped identify our market, competitors, targets and best way to engage them to grow our business. She also developed and implemented our content strategy which also helped grow our business. Highly recommend working with Frazer marketing if you’re starting up or looking to grow your business. Jo Billing, – Director Change Management, Worley, (Former CEO JOST & Co)
Jo Billing, – Senior Organisational Development Manager, Hall & Wilcox (Former CEO JOST & Co)
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“Michelle has assisted us when pitching for large government tenders. Her extensive experience was invaluable, not only in writing tenders but also in providing savvy advice under tight deadlines. Michelle’s expertise significantly contributed to the quality and competitiveness of our proposal and her support was greatly appreciated. We highly recommend Michelle for her professionalism, insight and exceptional ability to deliver results under pressure.”
Louise Hutchings, Marketing Manager – McLean Delmo Bentleys
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"Working with Michelle's marketing expertise has been invaluable in enhancing IDS's understanding of key aspects of strategic marketing. Her ability to streamline reporting and boost our strategic presence has significantly strengthened our client and B2B relationships. As a for purpose charity organisation, Michelle’s partnership has been instrumental in positioning IDS for future growth and impact, and her contributions are deeply appreciated."
Sylvia Rosemond, CEO – Independent Disability Services
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"Michelle demonstrates an exceptional understanding of strategic and operational marketing. With Michelle’s guidance we have significantly uplifted our brand & marketing maturity to a new level. Leveraging her leadership & knowledge in professional services marketing we increased our marketing output, website traffic, brand recognition, leads & revenue over a 3 year period.”
Diane Wright, Director Marketing & Partnerships – Opteon
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I had the pleasure of working with Michelle for our branding and media needs when launching Salam and the results were outstanding. Her expertise in crafting a cohesive brand identity gave our business a fresh and engaging image that truly resonates with our audience. The website they developed looks stunning and functions seamlessly, driving engagement. Additionally their innovative approach to product development has significantly elevated our offerings in the market. I highly recommend Michelle for anyone looking to elevate their brand and achieve remarkable results.
Mariana Chedid – Owner Salam & Brulee
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"Michelle's strategic marketing advice was invaluable for our boutique management consulting business. Her insights helped us connect with potential customers in a more meaningful way, leading to a significant and positive impact on our growth."
Stella Voules, Director & Co CEO – JOST & Co
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"Energetic, easy to chat to, keen to learn and understand the business. I’m excited to have her working on my business.”
Michael Santamaria, Owner – Elsternwick Osteopathy
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Michelle has been an invaluable support to Siscon across our marketing efforts. She quickly understood our business, our audience and what we were trying to achieve, translating that into clear, effective marketing outcomes. Her approach is both strategic and practical, bringing ideas backed by insight and following through with execution. A one-on-one business planning session with Michelle reignited our enthusiasm for putting Siscon back in front of people through marketing. I would highly recommend Michelle to any business seeking thoughtful, reliable marketing support.
Kate Wallace & Elicia Wallace, Directors, Siscon Projects
Let’s talk about your marketing
If you’re looking for senior marketing expertise,
clear strategic direction and a trusted advisor who understands your business, let’s talk.
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