Strategic Marketing for Professional Service Firms
Senior marketing strategy and fractional CMO leadership for law, accounting, property & IT advisory firms ready to grow with clarity.
Marketing strategy
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Brand development
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Content marketing
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Digital marketing
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Outsourced marketing advisor
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Events & sponsorships
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Marketing strategy • Brand development • Content marketing • Digital marketing • Outsourced marketing advisor • Events & sponsorships •
Marketing that’s strategic, practical and built to perform
Frazer Marketing partners with professional service and advisory firms to deliver clear, commercially aligned marketing strategy. With 25 years of experience, we provide senior-level leadership across marketing strategy, brand positioning and communications, helping firms move from reactive activity to purposeful growth.
25+
years of experience
B2B & B2C
experience across multiple industries
15 years
digital experience
How we help you grow
Marketing strategy & audits: Clear, commercially aligned marketing strategy backed by practical audits and focused growth plans.
Fractional CMO leadership: senior marketing expertise without the full time overhead.
Brand strategy & positoning: brands that are clear, credible and stand out in competitive markets.
Communications, digital & content: content strategy development including digital presence, LinkedIn and thought leadership aligned to business development goals.
Training & capability building: LinkedIn training, and professional development programs.
Deep expertise in complex professional service environments
With more than 25 years leading marketing across legal, accounting, property, transport and technology sectors, Frazer Marketing understands the commercial, regulatory and competitive pressures facing professional service firms.
This experience enables us to quickly identify what drives growth in complex organisations — delivering marketing that is strategic, commercially grounded and aligned to measurable business outcomes.
What our clients say
“Michelle crafted a marketing plan that enabled the business to elevate brand awareness through targeted marketing including strategic sponsorships and social media engagement. I highly recommend her services for any business seeking genuine growth and expertise in marketing strategies.”
Linda Grace, Partner – Ashurst
‘We were delighted with Michelle’s creativity in helping us to design a content strategy for the LIV. She came up to speed fast with understanding our business, our processes and our member needs, and provided us with an innovative strategy, concrete plan and best practice recommendations about implementation.’
Elizabeth Gray, GM Public Affairs & Marketing – Law Institute of Victoria
“Michelle has assisted us when pitching for large government tenders. Her extensive experience was invaluable, not only in writing tenders but also in providing savvy advice under tight deadlines. Michelle’s expertise significantly contributed to the quality and competitiveness of our proposal and her support was greatly appreciated. We highly recommend Michelle for her professionalism, insight and exceptional ability to deliver results under pressure.”
Louise Hutchings, Marketing Manager – McLean Delmo Bentleys
"Working with Michelle's marketing expertise has been invaluable in enhancing IDS's understanding of key aspects of strategic marketing. Her ability to streamline reporting and boost our strategic presence has significantly strengthened our client and B2B relationships. As a for purpose charity organisation, Michelle’s partnership has been instrumental in positioning IDS for future growth and impact, and her contributions are deeply appreciated."
Sylvia Rosemond, CEO – Independent Disability Services
‘We engaged Michelle to assist our boutique management consultancy to develop a marketing strategy and plan. From our first interaction, Michelle’s experience, knowledge and B2B nous was clear. She helped identify our market, competitors, targets and best way to engage them to grow our business. She also developed and implemented our content strategy which also helped grow our business. Highly recommend working with Frazer marketing if you’re starting up or looking to grow your business.
Jo Billing, – Director Change Management, Worley, (Former CEO JOST & Co)
"Michelle's strategic marketing advice was invaluable for our boutique management consulting business. Her insights helped us connect with potential customers in a more meaningful way, leading to a significant and positive impact on our growth."
Stella Voules, Director & Co CEO – JOST & Co
"Energetic, easy to chat to, keen to learn and understand the business. I’m excited to have her working on my business.”
Michael Santamaria, Owner – Elsternwick Osteopathy
"Michelle demonstrates an exceptional understanding of strategic and operational marketing. With Michelle’s guidance we have significantly uplifted our brand & marketing maturity to a new level. Leveraging her leadership & knowledge in professional services marketing we increased our marketing output, website traffic, brand recognition, leads & revenue over a 3 year period.”
Diane Wright, Director Marketing & Partnerships – Opteon
I had the pleasure of working with Michelle for our branding and media needs when launching Salam and the results were outstanding. Her expertise in crafting a cohesive brand identity gave our business a fresh and engaging image that truly resonates with our audience. The website they developed looks stunning and functions seamlessly, driving engagement. Additionally their innovative approach to product development has significantly elevated our offerings in the market. I highly recommend Michelle for anyone looking to elevate their brand and achieve remarkable results.
Mariana Chedid – Owner Salam & Brulee
Let’s talk about your marketing
If you’re looking for senior marketing expertise,
clear strategic direction and a trusted advisor who understands your business, let’s talk.
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