Our team
Frazer Marketing is a collective of senior marketing strategists, digital specialists and content experts led by Michelle Frazer, a marketing consultant with nearly 30 years’ experience helping professional services firms grow.
Our team supports growing organisations across law, accounting, property, architecture, consulting, IT, education & transport, delivering marketing strategy, brand positioning, lead generation and content marketing programs.
We work with Australian & overseas professional services firms and growing businesses, helping them build stronger brands, attract clients and grow sustainably.
Meet Michelle Frazer - Marketing consultant for professional services
Michelle Frazer is a senior marketing strategist and consultant based in Melbourne, with nearly three decades of experience in sales and marketing. She has held the roles of Chief Marketing Officer, General Manager Marketing and Head of Marketing across a number of ASX-listed and fast-growing national and global organisations.
Michelle specialises in helping professional services and advisory businesses develop clear marketing strategies that drive growth, build strong brands and generate new clients.
She has extensive experience working with organisations across law, accounting, architecture, property, consulting, technology, education, transport and not-for-profit sectors.
Based in Melbourne, Australia, Michelle now works with professional services firms and growing businesses to develop practical marketing strategies that support sustainable growth.
For more than 20 years, Michelle held senior executive marketing roles, delivering strong growth outcomes in competitive industries including: law, accounting, property, & transport.
She has led the marketing strategy and brand transformations for organsations including:
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Simonds Homes
Group Marketing Manager
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Opteon Property Group
Head of Sales & Marketing
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P2P Transport
CMO
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Maurice Blackburn
National Marketing Manager
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Pitcher Partners
National Marketing Manager
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Kinetic
General Manager Sales & Marketing
Michelle specialises in marketing strategy for professional service firms, with deep experience across:
law firms
accounting firms
architecture and design practices
property advisory and construction
consulting firms
education organisations
transport companies
not-for-profit organisations.
Her work focusses on helping professional service organisations & growing businesses clarify their positioning, build strong brands and attract high-value clients.
Michelle has been inducted into the ICON (Professional Services Marketing Association) Hall of Fame and recently received a High Achiever Award by CEO of Opteon.
Outside of work, Michelle has two teenagers and a puppy who keep her busy.
Our team enjoy giving back to the community.
Michelle sits on two not-for-profit boards – Moira Kelly Creating Hope Foundation and IDS (Independent Disability Services).
