Law Firm Marketing Strategy & Fractional CMO
Strategic marketing for law firms that want to stand out, win the right clients and grow with purpose.
Frazer Marketing works with partners and leadership teams to turn legal expertise into growth. We bring senior marketing leadership and clarity on who to target, what to say and where marketing should focus.
How we help
Marketing Strategy & Planning. A clear plan tied to your growth ambitions, covering target markets, priority practice areas, referral strategy, channels, budget and KPIs.
Brand & Positioning. Define why clients should choose you, at firm and practice level. Positioning, messaging and value proposition, through to a full brand refresh.
Fractional CMO. Senior marketing leadership without the cost of a full-time hire. We set the strategy and budget, work with your partners, manage your team and agencies, and make sure it gets delivered.
Partner Profiles & Thought Leadership. Your partners are your most powerful marketing asset. We turn their expertise into market influence through LinkedIn strategy, thought leadership and speaking opportunities.
Hear what our clients have to say
Your firm doesn’t need more marketing. It needs the right marketing.
Most law firms we meet are busy with marketing activity. Newsletters, events, LinkedIn, sponsorships. What's missing is a clear line between that activity and the firm's growth goals. We help you work out which clients and practice areas to prioritise, what makes you different, and just as importantly, what to stop doing.
Why Frazer Marketing?
I’ve spent more than 30 years in marketing, including senior in-house CMO and GM roles, and have led five national and global rebrands. I'm an inductee of the ICON (Professional Services Marketing Association) Hall of Fame. My legal-sector work includes Maurice Blackburn, Ashurst, the Law Institute of Victoria, Orbit Legal and Prime Injury Lawyers. I know how partnerships make decisions, and how to get marketing moving inside them.
“Michelle crafted a marketing plan that enabled the business to elevate brand awareness through targeted marketing including strategic sponsorships and social media engagement. I highly recommend her services for any business seeking genuine growth and expertise in marketing strategies.”
Linda Grace, Partner – Ashurst
‘We were delighted with Michelle’s creativity in helping us to design a content strategy for the LIV. She came up to speed fast with understanding our business, our processes and our member needs, and provided us with an innovative strategy, concrete plan and best practice recommendations about implementation.’
Elizabeth Gray, GM Public Affairs & Marketing – Law Institute of Victoria
