Marketing planning workshop series

For Small to Medium Businesses

Get the clarity you need before spending money on marketing.

Are you frustrated that your marketing isn’t delivering results?

The problem isn’t your budget—it’s your strategy. Many businesses waste time and money on marketing without understanding who their ideal customer is or the best ways to reach them.

This affordable, high-impact workshop series is designed to give you a clear roadmap before you invest in marketing. In each session, you’ll be guided step by step as you work through your own marketing plan using a provided template. To get the most out of the workshop, there will be some homework between sessions to help refine your strategy. By the end of the series, you’ll have a structured plan tailored to your business needs.

Led by Michelle Frazer, a marketing strategist with nearly 30 years of experience in senior marketing roles across industries like property, transport, legal, accounting, technology, architecture, education, hospitality and Not for Profit, this session will help you develop a focused and actionable marketing plan.

What You’ll Get:

Two interactive 45-minute group sessions (max 5 participants)

One on one session to refine your plan

A clear, one page marketing plan tailored to your business

An activity list to start executing your strategy immediately

Who is this for?

Small to medium business owners

Anyone looking to maximise their marketing ROI

Suitable for all B2B and B2C industries except FMCG and retail

Businesses wanting expert advice without hiring a full time marketing team

Marketing Planning Workshops by Frazer Marketing, affordable at $1250, with early bird prices available.

📅 Dates

Online Workshops

14 May 2025 and 21 May 2025, 12.00-12.45pm

One on one session

Time to be booked individually.

Book now

Here’s what our some of our clients have to say

“Michelle crafted a marketing plan that enabled Orbit Legal to elevate brand awareness through targeted marketing including strategic sponsorships and social media engagement. I highly recommend her services for any business seeking genuine growth and expertise in marketing strategies.”

Linda Grace, Partner, Ashurst
“Working with Michelle's marketing expertise has been invaluable in enhancing IDS's understanding of key aspects of strategic marketing. Her ability to streamline reporting and boost our strategic presence has significantly strengthened our client and B2B relationships."

Sylvia Rosemond, CEO - Independent Disability Services
Michelle demonstrates an exceptional understanding of strategic and operational marketing. With Michelle's guidance we have significantly uplifted our brand & marketing maturity to a new level. Leveraging her leadership & knowledge in professional services we increased our marketing output, website traffic, brand recognition, leads & revenue."

Diane Wright, Director Marketing & Partnerships - Opteon
Michelle's strategic marketing advice was invaluable for our boutique management consulting business. Her insights helped us connect with potential customers in a more meaningful way, leading to a significant and positive impact on our growth.

Stella Voules, Director & Co CEO - JOST & Co

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